HOME STAGING: THE ORIGIN
In the early 19th century, the naturalist Jean-Baptiste Lamarck said that “the function makes the organ”, and in the early 1970s, a visionary woman Barb Schwarz https://barb-schwarz.com/ , put this maxim into practice. Upon contacting the real estate world, she detected the need for sellers to prepare their homes for sale and thanks to her experience in the theatre in musicals, she was able to see how each room should come to life as part of a representation, in which its inhabitants would be the protagonists. These small scenarios (stages) created in a property would help sellers to attract not only better buyers but also to obtain a greater benefit.
Using one of her phrases “Staging is a communication tool” … do we put it into practice?